Lee Health
is located in
Fort Myers/
Cape Coral,
Florida
Location:Lee Health Corporate Center -4211 Metro ParkwayFort Myers FL 33916
Department: Marketing Comm
Work Type: Full Time
Shift: Shift 1/8:30:00 AM to 5:00:00 AM
Minimum to Midpoint Pay Rate:$33.36 - $43.36 / hour
The primary responsibilities associated with this position are to promote the health system and its services in an effort to positively impact patient volume and the health systems community image. Design and implement marketing initiatives for the system, programs, service lines, and other entities to enhance the consumer and brand experience while supporting the strategic business plan.
Collaborate with system stakeholders, staff, and third-party vendors to comprehensively understand requests. Provide marketing guidance for outcomes that align with system strategy. Act as a liaison between the Marketing department and requestors by managing expectations, providing updates, and retaining independent ownership of projects from initial request to completion. Work collaboratively with graphic designers, the Creative Director, other staff members, and third-party vendors to ensure effective execution within deadlines. Prioritize projects appropriately to meet high-priority needs quickly without letting lower-priority projects stall. Execute a variety of workflow responsibilities, including research, asset gathering, and copywriting. Maintain organized, accurate records.
Collaborate with other Marketing & Communications teams for an omni-channel approach to marketing, engaging strategic marketing, creative services, internal communications, press relations, and digital marketing as appropriate. Serve as an expert resource for those teams and other stakeholders regarding brand identity and guidelines.
Education:Bachelors degree required or 7 years of experience in project management or healthcare marketing may be considered in lieu of degree.
Experience:Minimum of 3 years of project management or health care marketing experience required. Proficiency with Microsoft Word, Excel, Outlook and Adobe Acrobat required. Experience with Microsoft Planner, Adobe Photoshop preferred.
Certification:N/A
License:N/A
Other:A collaborative team player with high energy and a passion for their work. Confident taking initiative, making decisions, and managing relationships with a variety of stakeholders. Must have demonstrated ability to execute on multiple, multi-part projects, produce quality outcomes, and excel in a fast-paced, results-oriented work environment. Skills needed include the ability to work independently, apply critical thinking, solve problems effectively, and prioritize competing demands. Enhanced attention-to-detail is required. A strong ability to communicate effectively in oral and written format, including copywriting as needed to translate complex concepts into consumer-friendly, digestibly concise copy with an easily understood structure.
US:FL:Fort Myers
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