Digital Marketing Project Manager

Location:Lee Health Corporate Center -4211 Metro ParkwayFort Myers FL 33916

Department: Marketing Comm

Work Type: Full Time

Shift: Shift 1/8:00:00AM to 4:30:00PM

Minimum to Midpoint Pay Rate:$25.06 - $32.58 / hour

Summary

The Digital Marketing Project Manager supports the execution of strategic marketing initiatives by managing the planning, coordination, and delivery of digital campaigns, product platforms, and content. This role collaborates cross-functionally with service lines, IT, clinical leaders, vendors, and internal stakeholders to ensure digital content and product efforts are aligned with organizational goals and delivered on time and within scope. Key responsibilities include project management for digital campaigns, website updates, content & product launches, and technology integrations. The role plays a critical part in helping the digital marketing team increase the consumer experience across channels.

Requirements

Education: B.S. or B.A. required.

Experience: Minimum of 3 years of digital marketing, project management, or healthcare marketing experience required. Experience developing content for multiple channels. Experience working with content management systems (CMS) required, i.e., WordPress, Kentico, or other. Experience and familiarity with Google Analytics and other tracking systems preferred. Experience and familiarity with SEO, SEM, and paid media tactics preferred.

Certification: N/A

License: N/A

Other: Knowledge of competitors, market conditions and health care industry trends that may affect the outcomes of marketing products and services is needed. Must maintain a current knowledge base of local, regional and national marketing trends and use such knowledge to provide informed opinions on concepts. Must have excellent customer service, interpersonal, and communication skills as well as computer skills-desk top publishing, basic math, clerical- basic filing, grammar, spelling, analytical, artistic and design skills.

US:FL:Fort Myers