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Digital Content Specialist

Location: 4211 Metro Parkway, Fort Myers, FL
Department: Marketing Comm
Categories: Professional
Type: Full-Time
Shift: 9:00 AM-5:00 PM
Schedule: Days

Description:

Works closely with team members in the Marketing and Brand Management Department, as well as physicians and staff across the health system to develop new content (written, video, photography, graphics) that is informative, persuasive and gives visitors a reason to come back to the Lee Health branded websites. This role is responsible for researching, identifying, creating, delivering and maximizing the impact of content, with the ultimate goal of enhancing the patient experience and driving growth. He or she will help us develop and work within a long-term and day-to-day content strategy that ensures were creating the right content at the right time for the right channels, to get the right results.

Requirements:

Educational Requirements

Degree/Diploma ObtainedProgram of StudyRequired/
Preferred
and/or
Associate's Requiredand
Bachelor's Preferred

Additional Requirements

Associates degree from an accredited learning institution, in Marketing, Communications, Journalism, Library, Information Science or related field required.

Experience Requirements


Required/
Preferred
Area of ExperienceRequired/
Preferred
and/or
3 Years RequiredProgram of Study

Additional Requirements

Minimum of 3 years experience developing content for multiple channels. Experience working with content of management systems (CMS) preferred, i.e.; WordPress or other. Experience and familiarity with Google Analytics and other tracking system preferred.

State of Florida Licensure Requirements


and/orRequired/
Preferred
and/or
Program of Study


Certifications/Registration Requirements


Program of Study